Independer is the largest comparison website for insurances and financial products in the Netherlands since 1999. With more than 1,5 million visitors a year, the Independer blog plays an important role for consumers. Providing independent and easy-to-read financial news and information.
Website performance plays a major role in providing the best user experience which can effect search ranking (SEO), daily traffic and conversions. How can we optimize our existing blog for the Google E-A-T algorithm and maintain the best UX experience across all devices.
In the previous blog, the author was underexposed. How can we integrate our generic purpose as an "financial online expert" and increase our online Authority.
After refining the project goals with our steakholders, we get started with the discovery phase. Collecting existing screens and defining pain and gain points.
Result after presenting the prototype to our stakeholders.
I worked on the project as Lead UI designer and had a big role in creating the UX.
Main area's of responsibility
