Hello! I'm Alain Zandstra — a digital product designer focused on crafting clean & user‑friendly experiences.
Currently working as a UX designer for Independer, the number one comparison website in the Netherlands.
Case Studies 2019 / 2020
Redesign Online Experience – Increase user activation by adding The Wow Factor.
Redesign Independer
Weblog
Increase UX and SEO performance
Portfolio
Suncamp Holidays – UX design / Webdesign / Iconography
BookEasy – Corporate Identity / UX Design
ACSI FreeLife Magazine – UX design / Webdesign / Iconography
ACSI Campsites Europe – UX Design / UI Design / Webdesign / Iconography
ACSI Kampeerreizen – UX Design / Webdesign
Huawei Nova responsive newsletter – Concept / Web Development
Fusebox coverband – Webdesign / Web Development
Qnak Logo design for a writers blog qnak.nl.
HKV Corporate website – UX Design / Web Development
Fast Fit Personal Training – Corporate Identity / Webdesign / Web Development
About me
Hello! I'm Alain Zandstra — a digital product designer with 10+ years of professional experience, focused on crafting clean & user‑friendly experiences.
I craft scalable, user-centered solutions that align product strategy, technology, and visual design. My work bridges intuitive user experiences with strong design foundations, from concept through implementation.
I’m passionate about building thoughtful experiences, mentoring designers, and exploring how design and technology can genuinely improve lives.
Currently, I lead design efforts at Independer, the Netherlands' leading comparison platform — where I define UX strategy, build and evolve design systems, and guide cross-functional teams to create impactful, seamless digital journeys.
Focus
DESIGN LEADERSHIP
Guiding product teams by establishing scalable design systems and shaping cohesive UX/UI strategies.
UX STRATEGY
Driving user-centered thinking across teams by connecting user research, business goals, and visual execution.
MULTI-TEAM COLLABORATION
Senior UX contributor across multiple agile teams, aligning on vision, usability, and delivery.
PROTOTYPING & TESTING
Sketching, wireframing and creating mockups.
OTHER SKILLS
BRANDING
Developing and (re)building corporate identities.
STRATEGY
Concept development from a bigger picture with an eye on the various stakeholders.
WEB DEVELOPMENT
Converting static designs in pixel perfect front-end enviroments.
ART-DIRECTION
Inspire and assist the design team with design-principles.
ESSENTIALS
Figma, FigJam, Miro, Slack, Photoshop, Illustrator, Indesign, HTML5, CSS3, Javascript